E-commerce Search Engine Optimization

Any online business owner can agree that getting more traffic is paramount to their overall success. Once a site stagnates or fails to grow, things can go south pretty quickly. In e-commerce, page hits are everything, which is why mastering e-commerce SEO should always be a top priority. After all, what business owner doesn’t want high-quality traffic that practically pays for itself? Of course, in between the complexities of search engine algorithms and industry jargon, it can seem impossible to get the hang of e-commerce SEO. Luckily, our dedicated SEO services can help.

Let’s face it, losing business to competitors with a better grip on e-commerce SEO stings. If you’re tired of treading water, an e-commerce service can enliven your website, boost authority, and create an influx of fresh traffic. In our modern world, consumers are spending more time than ever searching for and researching the things they want to buy. If your site isn’t showing up in most of those online searches, you’re not going to get the page view. With the right ecommerce SEO services, you won’t just be another blip on the virtual radar. Instead, we can define your audience, establish buyer’s cycles, and build an SEO campaign that works for you.

What Is E-Commerce SEO?

One thing you might be asking yourself is “What is e-commerce SEO?” More importantly, why does it matter so much to your brand’s success. Simply put, e-commerce SEO (search engine optimization) is the unique process of generating a greater breadth of organic (free, natural) traffic from popular search sites such as Google and Yahoo. Think of it like this, when you search for something on Google, you are taken to the Search Engine Results Page (SERP). This is where you’ll see organic search results, paid ads, and Google sponsored results. There are typically 10 results per page.

E-Commerce SEO is all about making sure that your product pages appear among those top ten organic search results. Ranking highly increases your odds of getting page clicks. You want to be on page 1 of the search results. The higher the page number you rank on, the lower the traffic. Studies show that only 4.8% of all searchers actually make it to the second page of results. You definitely want to land in the top ten. By hiring our ecommerce SEO services, we can optimize your business to rank highly and garner more traffic.

What’s Included in Our Services

Wading into the waters of e-commerce SEO can feel a bit overwhelming, especially if you’re new to the idea of search engine optimization. Our e-commerce SEO service seeks to handle all of the behind-the-scenes work that goes into making your site a search engine champion. Not only can we improve your digital footprint, but we can utilize our SEO best practices to make you more visible and unique on page one search results. Read on for our SEO best practices:

• Conduct a Digital Interpretation Of Your Site. Before we can harness the best SEO for your site, we’ll invest in comprehensive digital analysis to discern exactly how you stack up against competitor sites in your field using PDP (product data pages) as reference. Additionally, we’ll perform detailed research to pinpoint dominant keywords and search terms in your market.
• Website Optimization. Priority number one is utilizing Google Analytics and call tracking to determine best practices in improving your website. The goal is a fast, secure, and mobile-friendly format with a unique code framework in line with SEO methodology. We will also revise any existing category pages and web pages to increase search visibility.
• Unique Relevant Content. Increasing page hits often means providing your site with well-written and unique content/product descriptions that aim to advance your local search rankings while also upping overall user experience. We also create content such as infographics, videos, and more.
• Local SEO. Have a brick-and-mortar store in addition to an e-commerce shop? We will work across all online directories to optimize your site for local SEO. We will also update your GMB (Google my business page) and update any social media to work in line with local SEO best practices.
• Provide Unique Analytics. Using software we provide unique analytics on incoming phone calls, revenue attribution, and more. You’ll also receive frequent updates on how your SEO campaign is actually functioning.
• Monitoring the Competition. Keep your friends close and your enemies closer, that’s why we will monitor the top three competitors in your market to establish the best campaign and frequently tweak keywords densities to outrank them all.

Addressing the Most Common Problems

Part of our goal as authorities in e-commerce SEO is addressing the most common SEO problems a majority of online enterprises don’t even realize they have. In order to rank highly (and organically) for all product inquiries on a search engine, you need to address the most common SEO problems first. What do you need to solve your SEO problems and rank highly?

1. You need a site that is structured in a way that makes it easy for search engine algorithms on sites such as Google to find, read, and index for future use. This has to do with the coding of the site itself.
2. You will have to provide your site with unique content that is relevant to your market yet unseen on competitor websites. When a consumer searches, you must provide the answers to their questions. This often means having great product descriptions, well thought out category pages, and utilizing PDP (product page data).
3. Establish yourself as the authority in your market. This means you have to appeal to consumers with a strong website structure, great content, and links from vendors, etc.

Only sites that have remedied these common SEO problems will rank highly on search. Luckily, our top e-commerce SEO services can help.

Search Engine Optimization Across E-commerce Platforms

Odds are, your businesses use one of the most common e-commerce platforms in order to run your business. Common platforms include Shopify, 3D cart, Woocomerce, Big Commerce, Weebly, and Squarespace. While these e-commerce platforms are a true blessing to small businesses, they do require some modifications on SEO best practices in order to thrive. We work with all established e-commerce platforms to get your page ranking highly without the convoluted terms.

SEO for Shopify

If you’re using Shopify and hope to improve the overall SEO of your Shopify store we can help. We’ve identified a few major tips to help improve e-commerce search engine optimization on your site.

• Removal of all duplicate content
• Unique product descriptions, category pages, and meta descriptions
• Optimized store images
• Linking products from the home page
• Implementing technical SEO
• Domain canonicalization
• Adding sitemap.xml to the Google Search Console
• Google Analytics integration
• High-quality backlinks to the Shopify store
• Configure blog for the Shopify platform

Our goal is to take your existing Shopify page and make it work for you in ways you never imagined. With a bit of research, you can rank highly right from this e-commerce platform.

SEO for WooCommerce

Much like Shopify, Woocommerce requires its own unique spin on e-commerce SEO best practices. Since WooCommerce creates an easy-to-use customizable platform, we can implement tailored SEO practices to help increase revenue and page hits with a tailored SEO campaign with WooCommerce in mind. Some WooCommerce best practices include:

• In-depth and relevant product descriptions
• Optimized page titles and category pages
• Enabling breadcrumbs to help users see where they’ve already been
• Easy-to-use site navigation best practices
• Short and descriptive URLs
• Unique meta descriptions
• Adding alt text to images
• Avoiding and consolidating all duplicate content
• Taking advantage of SEO plugins
• Using SEO optimized themes
  
  

SEO for BigCommerce

• Most e-commerce operators agree that BigCommerce boasts some serious SEO functionality. Since search engines look for “signals” when establishing where to rank websites, we’ve outlined exactly which key ones should be present on your BigCommerce store. Practices we use include:
  Using SSL (secure socket layers) over HTTP
• Registering the BigCommerce store with a Google Search Console or Bing Webmaster
• Submitting the sitemap to Google Search Console
• Ensuring fast page speed with quick load times
• Establishing a mobile-friendly site
• Optimizing page titles and category pages
• Utilizing PDP (product data pages)
• Using proper headings
• Creating engaging meta descriptions
• Adding rich snippets to content

Feeling a bit overwhelmed by the breadth of what needs to be done? Let our ecommerce SEO services do the hard work for you. We know how to bet utilize Bigcommerce to garner page hits and exactly the right kind of SEO to be relevant to search algorithms.

Creating the Best E-Commerce Code and Structure

One reason why e-commerce sites often fail to rank on Google and Bing is that they do not have the proper code and structure in play to handle a massive quantity of product listings. While product listings are necessary for garnering page hits, they often overburden singular CMS on one domain. That’s why one of the first things we do is create the best e-commerce code and structure for your site. How so?

We painstakingly analyze your site for weak spots and set out to create a more unified approach to SEO by assessing all of your product listings. We know what is required to lay the initial framework for the most important aspect of SEO- creating relevant content that is in line with local search market analysis and your top three competitors.

Using Content Marketing to Your Advantage

One major aspect of e-commerce SEO is utilizing content marketing to your advantage. Even if you think your site is jam-packed full of quality content, you may be losing out on page hits because smaller companies are doing more and doing it better. Lack of high-quality unique content is one of the major reasons why many e-commerce shops do not rank well organically. While it is not the only reason your site may be struggling, it can be a major contributing factor.

Think from the perspective of the consumer. When you are looking for a particular product, you do your research and look for sites that offer great content/authority in relation to what you’re seeking. That’s why we strive to produce quality content marketing in the form of well-optimized blog posts, lists, infographics, how-tos, and even YouTube videos.

As e-commerce SEO experts, our goal is to provide you with a never ending supply of keen and innovative marketing ideas. With a team of writers, we have extensive experience in crafting the perfect online content for your site. Whether it’s landing pages, blog posts, or category pages, we can utilize e-commerce search engine optimization strategies to give you an edge on the competition and rank high.

E-commerce Experts

We know that your e-commerce site is more than just another page on the internet. It is your livelihood, your passion, and your unique ideas all rolled into one unique URL. When you come to us in search of increased traffic, improved rankings, and higher sales, our goal is to always deliver and live up to the promises we make to our clients. We always use SEO best practices, avoiding unethical strategies that can hurt you or your business, and always boasting transparency in every campaign.

We know you can select any SEO company on the web to help you achieve your goals as a business. With that said, we believe our ecommerce SEO services are second-to-none, offering clients real-time results, transparency, and pricing options that are easily attainable. If you don’t see success with our SEO practices, simply cancel at any time. It is our goal to make sure that your site excels and that your business grows. If you’re looking for the best SEO service to get your e-commerce shop off the ground, look no further.