Take a moment and think of your habits as a consumer or prospective customer. What’s the first thing you do when you want to find a local business or restaurant? If you’re like more than 90% of the American population, you’re going to head to Google and input something along the lines of “pizza near me” or whatever it is you’re seeking. Long gone are the days of flipping through the Yellow Pages. It is all about digital search and making smart use of search engine algorithms. Finding a business these days means opening up a tab on a PC or smartphone and searching for what is needed in real-time.
Now, think again from the perspective of a business owner. Connecting with those searching for your business is key if you want page hits and foot traffic. After all, you’re competing with all of the other surrounding businesses in your locale. So how can you end up as a top search result on Google or similar search engines? You’re going to need to look into local search engine optimization (local SEO) to help. This is paramount in growing your business and earning a top ranking in local search results.
The best local SEO services are experts in optimizing your website and Google Business page to ensure that people can find you in real life. With a local SEO consultant in tow, you can make sure customers can find you with ease.
Before you take on the task of finding a top local SEO company, you need to have a baseline understanding of what local SEO is and how it can affect your business. Simply put, local SEO is a means of optimizing your website to make sure that local customers are able to find you in real life. It means targeting potential customers living in the same geographical area that your business is located in. After all, if you own a laundromat in Denver, you don’t really need to optimize your site for customers living in Orlando. You want to be found by those living in your geographical location. Local SEO makes that possible.
Local SEO companies know how to accomplish this with ease. As long as you have a proper address in a region, you can create a fully optimized website and local landing pages. This can be accomplished through content, GMB, social media, keyword densities, and more. The goal is to show up as a top search result when someone searches “business near me” or “best business in a certain region.” With the help of a local SEO agency, this is easy as apple pie.
Sure, local SEO sounds awesome in theory, but how can hiring local search engine optimization services help you to actually grow your business. After all, at the end of the day, growth is everything. A business that is stagnant is one that often fails. Generally speaking, local SEO is going to help grow your business in a few key ways:
Google’s local SEO search algorithm is tailored in such a way that users can find specific services and products near their current location. In truth, statistics show that at least 50% of all Google search queries are based on local content. With better rankings locally, you’ll see more foot traffic and website hits. It all starts with hiring an excellent local SEO service.
Ranking highly on search engines often means optimizing for Google, the behemoth that we all turn to when in need of answers or results. A top local SEO company is going to make sure that your site fully utilizes GMB (Google My Business) to best make use of local SEO and local search algorithms. What is GMB and how can it help your business? Simply put Google my Business is a free tool that businesses can use to manage their online presence on all Google platforms, including search and Maps. To use, you have to verify and edit your business information, which can then be managed via a local SEO company.
GMB allows Google users to quickly find you when they search for your business or a business in your category. Statistics show that businesses who choose to verify their information and claim a GMB are more than twice as likely to be considered by consumers. When people do find your business via GMB, they will have access to all of your important information, including hours, website, and address.
A claimed and managed GMB listing also allows you to garner valuable insights on how customers searched for your business and where they are located. You can also track other important information that may be imperative to your overall success online.
Now that you know a bit about GMB and how local SEO can help grow your business, it is time to take a look at the baseline benefits of local SEO. How can a local optimization firm really help you to reap the benefits of the world wide web? Let’s take a look at the profound benefits of using local SEO for your business:
All in all, the major benefits of local SEO are that they increase traffic to your site, through your door, and to your social media accounts. All of this leads to unparalleled growth.
As a business owner, you probably know the ins and outs of your business. But only an experienced local SEO agency like RNKD knows how to analyze the behavior of users searching locally. A great local business SEO service knows how to make the most of Google’s local search algorithms. Google figured out early on how to utilize data accrued from users during searches. That’s why Google’s local search algorithm is so focused on the local proximity factor. This is just a nice saying that Google always takes your location into account when you search. This can happen even when a searcher doesn’t include a certain city name or “near me” in their query.
For example, let’s say you’re at work and suddenly get a craving for a nice big sandwich. Googling “Sandwich shop” will pull up a list of delis and sandwich shops near your current location. The results will shift and change based on where you are located at a given time. The goal of your business is to take advantage of this location-based SEO through local search engine optimization. Making the most of local search algorithms means tailoring your site and GMB to rank highly when someone near your business is searching for what you have to offer.
With that said, hiring a local SEO firm is the easiest way to make the most of local search algorithms and increase foot traffic to your business. Odds are, you don’t have the time to do the research and optimization on your own, as it can be quite a time consuming and difficult process. Hiring a local SEO company to help you with search engine optimization will help to update all of your local search ranking factors so that you don’t fall behind the competition.